Rediscover Lyon in a Different Way: A Cultural Experience Between Heritage and Cinema In Lyon, the city’s history can also be told through images. The Bus & Cinema experience offers a new way to explore the destination by combining urban discovery, cultural storytelling, and cinematic heritage. A new way of reading the [...]

Lorens Toolkit is rolling out at FITUR Lorens Toolkit at FITUR 2026: Cinema as a Key to Reading Destinations On 23 January 2026, Lorens is present at FITUR in Madrid to present Lorens Toolkit, during an official act hosted on the stand of Turismo de Sevilla. This presentation marks an important step in [...]

Cinema festivals increasingly explore tourism as a key theme Cinema as a driver for tourism Lorens will take part in an official conference held within the Festival programme, dedicated to exploring how cinema can act as a strategic catalyst for cultural and tourism development across territories. A week of encounters and professional exchange [...]

When Cinema Reveals a City: Blow Up, Lyon, and the Living Heritage of Film In the landscape of online film criticism, Blow Up (Arte) stands out for its rigor and passion. The 27-minute documentary dedicated to films shot in Lyon, presented during the Lumière Festival, perfectly embodies this approach — blending knowledge, sensitivity, [...]

A trade fair dedicated to professionals seeking innovation in cultural products ! Lorens will be present at Pure Spain on October 16, under the patronage of Turespaña, at the Pavillon Dauphine in Paris. This professional but relaxed event connects top travel buyers with the most innovative experiences across Spain. Its exclusive format offers [...]

Cinema festivals increasingly explore tourism as a key theme Travel Film Awards 2025 to Take Place in Barcelona, September 26–28 From September 26 to 28, Barcelona will host the Travel Film Awards, a festival that brings together the worlds of cinema and tourism. Created to highlight how audiovisual narratives shape the way people [...]

Lorens gains great visibility this autumn with a feature in *Direction Espagne* magazine (issue 34, September-October-November 2025). The article invites readers to explore Madrid and Toledo, the historic heart of the country, through the unique lens of cinema. Film sets and cultural heritage intertwine to offer a fresh perspective on [...]

An innovative and unique congress in Europe On May 9, 2025, Bilbao hosted the first European congress dedicated to screen tourism, the SET Congress (Screen in Emotional Tourism), held alongside the Expovacaciones fair at the Bilbao Exhibition Centre (BEC). More than a hundred professionals from the audiovisual, tourism, and public sectors [...]

Spanish television spotlights Lorens: when Toledo’s history comes to life through cinema  In a special feature aired by CMM Media, the program El Cuentakilómetros follows Lucía through the streets of Toledo, guided by Guille, an ambassador for Lorens. Screenings, archives, QR codes and layered narratives reveal the city in a [...]

It all started on March 19, 1895, around noon...🎬✨ On March 19th, in Lyon, Louis Lumière sets up his camera, forever uniting place and fiction, dream and reality. Without them, Lorens wouldn’t exist... On this occasion, Lorens had the privilege of attending the premiere of Lumière, The Adventure Continues in the presence of [...]