Lorens at IFTM Top Resa: Putting Film on the Travel Map From 15 to 17 September, the French travel industry met at Paris Expo Porte de Versailles for IFTM Top Resa. We went with one idea to share: a film is one of the most powerful invitations to travel ever made. [...]

When the Credits Roll, the Journey Begins A film release and a travel destination are usually treated as two separate worlds. We think they belong together, and working hand in hand with distributors is the fastest way to prove it. The moment a release becomes an invitation [...]

When Audiovisual Power Meets Territorial Vision Netflix brings the global audiovisual impact.Seville brings the political vision and a perfectly coordinated ecosystem where film commissions, institutions and elected officials work hand in hand.Lorens brings the tools. With Berlin and the Lady with an Ermine, Seville once again proves that film tourism is no longer [...]

AUITS & LORENS join forces to bring cinema into cultural tourism in Seville With the signing of a Lorens Toolkit licence, Seville’s leading guides’ association is choosing cinema as a new way to renew tour content and enrich cultural interpretation. Who is AUITS? Founded more than twenty years ago, AUITS is one [...]

Rediscover Lyon in a Different Way: A Cultural Experience Between Heritage and Cinema In Lyon, the city’s history can also be told through images. The Bus & Cinema experience offers a new way to explore the destination by combining urban discovery, cultural storytelling, and cinematic heritage. A new way of reading the [...]

Lorens Toolkit is rolling out at FITUR Lorens Toolkit at FITUR 2026: Cinema as a Key to Reading Destinations On 23 January 2026, Lorens is present at FITUR in Madrid to present Lorens Toolkit, during an official act hosted on the stand of Turismo de Sevilla. This presentation marks an important step in [...]

Cinema festivals increasingly explore tourism as a key theme Cinema as a driver for tourism Lorens will take part in an official conference held within the Festival programme, dedicated to exploring how cinema can act as a strategic catalyst for cultural and tourism development across territories. A week of encounters and professional exchange [...]

When Cinema Reveals a City: Blow Up, Lyon, and the Living Heritage of Film In the landscape of online film criticism, Blow Up (Arte) stands out for its rigor and passion. The 27-minute documentary dedicated to films shot in Lyon, presented during the Lumière Festival, perfectly embodies this approach — blending knowledge, sensitivity, [...]

A trade fair dedicated to professionals seeking innovation in cultural products ! Lorens will be present at Pure Spain on October 16, under the patronage of Turespaña, at the Pavillon Dauphine in Paris. This professional but relaxed event connects top travel buyers with the most innovative experiences across Spain. Its exclusive format offers [...]

Cinema festivals increasingly explore tourism as a key theme Travel Film Awards 2025 to Take Place in Barcelona, September 26–28 From September 26 to 28, Barcelona will host the Travel Film Awards, a festival that brings together the worlds of cinema and tourism. Created to highlight how audiovisual narratives shape the way people [...]