AUITS & LORENS join forces to bring cinema into cultural tourism in Seville
With the signing of a Lorens Toolkit licence, Seville’s leading guides’ association is choosing cinema. The goal: to renew tour content and enrich cultural interpretation.
Who is AUITS in Seville?
Founded more than twenty years ago, AUITS is one of Seville’s main professional guides’ associations. It brings together experienced guides working in several languages. It also plays an important role in the cultural interpretation of the city.
A clear professional need
Like many tourism professionals, AUITS faces a clear challenge. It must keep raising professional standards and renew tour content. It must also respond to visitors looking for richer and more meaningful cultural experiences.
For guides, this means going beyond standard narratives and finding new ways to interpret the city. And all without compromising on quality.
Cinema as a solution
In Seville, cinema offers a powerful cultural resource. It allows guides to connect heritage, memory, emotion and storytelling in a way that speaks directly to the public.
This is not about treating cinema as a niche topic. Instead, it is about using film as a serious pedagogical tool to reveal the city differently. Great films, forgotten gems and unforgettable series shot in Seville all play their part.
Why Lorens Toolkit matters
This is where Lorens Toolkit becomes especially relevant.
Lorens Toolkit is a professional streaming platform for geolocated film sequences. It works like a “Netflix of film scenes” adapted to tourism and cultural use.
For Seville, the platform already offers 220 geolocated film sequences ready for professional use. As a result, guides can access substantial content and play film excerpts in situ. They can also use them smoothly on visitor devices, even without a network.
