Rediscover Lyon in a Different Way: A Cultural Experience Between Heritage and Cinema
In Lyon, images can also tell the city’s history. The Bus & Cinema experience offers a new way to explore the destination. It combines urban discovery, cultural storytelling and cinematic heritage.
A new way of reading the city
The Lyon City Tour Bus & Cinema experience invites visitors to rediscover Lyon in an original way. It blends panoramic sightseeing with cultural exploration. From the open-top double-decker bus to the historic streets of the city centre, participants travel through Lyon’s major landmarks. Along the way, they discover the connections between the city, its history and the birth of cinema.
Here, cinema is more than a search for filming locations. Instead, it becomes a narrative thread that offers a new perspective on the city, its heritage, and its cultural identity.
Lyon City Tour and cinema: an experience for private groups
This experience mainly targets private groups. They privatise the Lyon City Tour double-decker buses for their events or collective activities. The concept combines a panoramic bus tour with a cultural walking discovery. The format particularly suits groups wishing to enjoy an original experience while exploring the city.
This format provides a structured and convivial activity that fits easily into event programmes. It also highlights the heritage and cultural identity of Lyon.
Strategic partnerships between Lorens and MICE tourism stakeholders
This experience builds on strategic partnerships between Lorens and several stakeholders in Lyon’s tourism sector. Many of them work in urban sightseeing and business tourism. It combines Lorens’ cultural expertise with the infrastructure and services of local partners. As a result, we can design experiences tailored to professional groups and corporate events.
This collaboration illustrates a growing dynamic between cultural tourism and MICE tourism. Destination stakeholders work together to create distinctive experiences. Thanks to them, visitors rediscover Lyon from a new perspective.
