Berlin and the Lady with an Ermine: When Audiovisual Power Meets Territorial Vision
With Berlin and the Lady with an Ermine, Netflix brings the global audiovisual impact.
Seville brings the political vision and a coordinated ecosystem where film commissions, institutions and elected officials work hand in hand.
Lorens brings the tools.
Thanks to this series, Seville once again proves that film tourism is no longer improvised. Instead, the city builds it collectively, strategically and with long-term ambition.
Netflix activates the emotional power of one of the world’s strongest audiovisual universes. Meanwhile, the city transforms this visibility into a real cultural and tourism experience. To do so, it relies on dedicated routes, local mediation and on-the-ground storytelling.
From the screen to the streets of Seville
Guides in Seville now use Lorens Toolkit. This is particularly true of AUITS, the city’s largest guide association. As a result, they can integrate film sequences directly into their visits. First, during official inauguration events with actors and production teams. Then, within the future tourism experiences envisioned by the municipality.
A production.
A territory.
A mediation tool.
One complete and virtuous ecosystem, where every part of the wheel is finally turning together.
