Lorens at MIFC 2026: film heritage at the heart of our strategy
From 13 to 16 October, Lorens is attending the International Classic Film Market (MIFC) in Lyon, at the heart of the Lumière Festival. Over four days, we are thus refining our development strategy with the players of heritage cinema.
MIFC 2026, the world’s meeting place for heritage cinema
Held every year during the Lumière Festival, MIFC is the only market in the world entirely dedicated to heritage cinema. Indeed, rights holders, catalogue owners, distributors, platforms, film archives and festivals gather there to bring yesterday’s films to today’s audiences. For Lorens, which puts 130 years of cinema at the service of destinations, it is therefore a natural fit. This is where we gain access to the works that bring our screen tourism experiences to life.
At the Grand Hôtel-Dieu, the Lumière Festival Village also welcomes MIFC professionals.
MIFC roundtable: “Is heritage cinema too old?”
On Tuesday 13 October, we first attended this roundtable, moderated by journalist Perrine Quennesson. The panel featured Sophie-Catherine Gallet (film critic and writer-filmmaker), Leo van Hee (Eye Filmmuseum) and Patrycja Włodek (Gutek Film).
A biased question, in our view. Indeed, nearly 90% of the population are not film buffs. Yet they too should be able to discover classic cinema. So it all depends on the way in we offer them.
“Film heritage should not be read chronologically, but as a whole, through a territory, for example. That is how it will reach the widest possible audience.”
Aubry Minotti
Founder of Lorens
Grand Hôtel-Dieu
Lyon
The Lumière Festival Village thus sets up in the heart of the city where the Cinématographe was born.
Roundtable
Tuesday 13 October
“Is heritage cinema too old?”: a question that destinations can help answer.
Lorens accredited
MIFC 2026
Four days of meetings, in particular with audiovisual production, institutions and academia.
At MIFC 2026, meetings to refine our strategy
In addition, over these four days, Lorens is holding several meetings with audiovisual production players, institutions and members of the academic community. The aim is, first, to refine our development strategy. Then, it is about opening up new synergies around film catalogues and shooting locations. Finally, we want to strengthen the ties between the film world and cultural tourism.
Moreover, on the sidelines of the market, we had a very insightful meeting with Guillaume Poulet, Managing Director of Image’Est, the image hub of France’s Grand Est region.
Rights holders, institutions, local authorities: would you like to turn your film heritage into an asset for your destination? Contact us.
