Aerial view of La Rambla in Barcelona in autumn

Travel Film Awards: cinema festivals explore tourism as a key theme

Travel Film Awards 2025 to Take Place in Barcelona, September 26–28

From September 26 to 28, Barcelona will host the Travel Film Awards, a festival that brings cinema and tourism together. The festival highlights how audiovisual narratives shape the way people travel. It celebrates films, series and cultural initiatives that reveal destinations through the screen. Over three days, it offers screenings, industry meetings and professional panels. As a result, Barcelona becomes a hub for dialogue between the film and travel sectors.

Barcelona Movie Walks – film location tours in Barcelona

Guides and cinema: new tools for storytelling

On September 28, Lorens will join a round table on the concrete tools guides can use to refresh their narratives. This session will emphasize how cinema can help professionals bring originality, emotion, and cultural depth to their tours.

Within this context, Lorens will present its professional platform, Lorens Toolkit. Its catalogue holds more than 4,000 geolocated film sequences. Guides, agencies and institutions can therefore easily integrate cinema into their itineraries.

It is a practical, legal and creative way to enrich tours with audiovisual heritage. It gives destinations a renewed voice and visitors a deeper connection to place.

Travel Film Awards: Barcelona as a stage for innovation

With screenings, debates and case studies, this festival underlines the growing role of film heritage in tourism. For Lorens, it is therefore the perfect stage. There, cinema can prove its worth as a working tool for guides and a strategic asset for destinations.