Lorens in ABC: Madrid Through Cinema
As ABC reports, Lorens has developed a series of film experiences in Madrid. They combine history, cinema and tourism to explore the city through film. A guide leads each tour. On a large tablet, participants watch scenes at the exact spots where they were filmed. When the light allows, they even enjoy projections with a portable projector.
The experiences offered in Madrid are part of the B2B offering. Starting March 19, 2025, they will also be available to the general public. The concept thus expands to another major Spanish city. Cinema also proves to be an innovative tool to explore urban heritage and refresh sightseeing tours with emotion.
A very comprehensive article by Rocío Jiménez!
