Lorens at Travel Film Awards – Barcelona 26-27 & 28/09/2025
Written by Lorens
Cinema festivals increasingly explore tourism as a key theme
Travel Film Awards 2025 to Take Place in Barcelona, September 26–28
From September 26 to 28, Barcelona will host the Travel Film Awards, a festival that brings together the worlds of cinema and tourism. Created to highlight how audiovisual narratives shape the way people travel, the festival celebrates films, series, and cultural initiatives that reveal destinations through the screen. Over three days, it offers a mix of screenings, industry meetings, and professional panels, positioning Barcelona as a hub for dialogue between the film and travel sectors.
Guides and cinema: new tools for storytelling
On September 28, Lorens will join a round table dedicated to the concrete tools and resources available for guides to refresh their narratives. This session will emphasize how cinema can help professionals bring originality, emotion, and cultural depth to their tours.
Within this context, Lorens will present its professional platform, Lorens Toolkit. Built around a catalogue of more than 4,000 geolocated film sequences, the Toolkit allows guides, agencies, and institutions to easily integrate cinema into their itineraries.
It is a practical, legal, and creative solution to enrich tours with audiovisual heritage, giving destinations a renewed voice and visitors a deeper connection to place.
Barcelona as a stage for innovation
By combining screenings, debate, and practical case studies, the Travel Film Awards in Barcelona underline the growing role of film heritage in tourism. For Lorens, it is the perfect stage to demonstrate how cinema can become a working tool for guides and a strategic asset for destinations.
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