Cinema as a lens, destination first:
the innovation that sets your offer apart
The strong idea,
the twist
Madrid, Toledo, Lyon, Sevilla, Paris, Almería… Lorens demonstrates every day that discovering a city differently is possible, without sacrificing its essentials. More than a specialist tour, Lorens proposes a generalist’s embrace of the city, yet reframed through the lens of cinema.
It is a genuine twist: familiar heritage revealed with fresh eyes, thanks to the camera. Our teams rely on a curated catalogue of around 400 works and more than 1,800 hours of reviewed film heritage, ensuring each experience is rooted in rigor, culture, and storytelling of the highest quality.
The operational strengths
Behind this vision stands a robust professional structure. Lorens works with over 30 trained guides, covering more than six languages, to deliver tailor-made experiences lasting from 90 minutes to a full day. Each program integrates efficient technology—from next-generation QR codes to discreet projections—to make film sequences accessible and immersive on site.
Experiences extend naturally toward our DNA-linked services: gastronomy, exclusive visits to otherwise closed spaces, or thematic encounters designed for groups and incentives.
Market positioning
and trends
Lorens brings clarity to a segment often confused with set-jetting. Where others chase fans, we ground destinations in cultural continuity. The demand is proven: in 2018, more than 80 million travelers worldwide chose their destination based on films and series; by 2024, this represented around 10% of all European tourists.
Our approach translates this appetite into sustainable tourism aligned with global trends: slow life, desaisonalisation, better flow management, and a permanent link with local culture and identity. Lorens helps destinations and DMCs transform screen heritage into a lever for differentiation, value, and international visibility.
Pentos home in House of Dragon, HBO, 2021, La Calahorra Castle in Granada.
Sustainability: preserving Europe’s only desert
Lorens ensures that cinema-driven tourism also gives back to the territories that inspire it. In partnership with local authorities, we allocate a contribution from every client to the preservation of the Tabernas Desert.
This exceptional landscape—backdrop to thousands of audiovisual productions and the only desert in Europe—is supported through improved signage and educational information, raising awareness of the fragile balance of its ecosystem while protecting it for future generations.
