Cinema as a lens, destination first:
the innovation that sets your offer apart
The strong idea,
the twist
Madrid, Toledo, Lyon, Sevilla, Almería… Lorens demonstrates every day that discovering a city differently is possible, without sacrificing its essentials. More than a specialist tour, Lorens proposes a generalist’s embrace of the city, yet reframed through the lens of cinema.
Discover the Casón del Buen Retiro in Madrid in an original and different way
Lorens showcases a sample of its tourism experience in Seville at Set Congress, 2025
Market positioning
and trends
Lorens brings clarity to a segment often confused with set-jetting. While some look for selfies on film sets or follow in the footsteps of their favorite characters, Lorens activates heritage through 130 years of cinema, linking places to our own emotions and film memories.
This vision translates proven demand into sustainable tourism aligned with global trends: slow life, desaisonalisation, improved visitor flow, and a lasting connection with local identity. It is illustrated here with the Pavilion of Charles V, presented in video, a striking example of how cinema can reveal the depth of a monument while anchoring it in cultural continuity.
The operational strengths
Behind this vision stands a robust professional structure. Lorens works with over 30 trained guides, covering more than six languages, to deliver tailor-made experiences lasting from 90 minutes to a full day. Each program integrates efficient material—from next-generation QR codes, pictures to outdoor projections—to make film sequences accessible and immersive on site.
Sustainability: preserving Europe’s only desert
Lorens ensures that cinema-driven tourism also gives back to the territories that inspire it. In partnership with local authorities, we allocate a contribution from every client to the preservation of the Tabernas Desert.
This exceptional landscape—backdrop to thousands of audiovisual productions and the only desert in Europe—is supported through improved signage and educational information, raising awareness of the fragile balance of its ecosystem while protecting it for future generations.
Gastronomy
and Cinema
Experiences extend naturally toward our DNA-linked services: gastronomy, cocktails, exclusive visits to otherwise closed spaces, or thematic encounters designed for groups and incentives. Gastronomy holds a privileged place among these extensions, with tailor-made menus that weave together flavors, film music, and cinematic references. Each dish becomes part of a narrative where cuisine, sound, and image interact, offering guests a multisensory journey that unites the arts and deepens the memory of the destination.
Chef C. Têtedoie’s (1* Michelin) interpretation of the Targaryen family from GOT
Credits : EFE Castilla-La-Mancha & Europapress
For institutions and destinations too !
The company designs powerful cultural experiences that showcase territories through cinema, while making its professional tools available to residents, tourism operators, and the education sector. These tools help turn film heritage into a concrete resource within strategies for tourism renewal.
Lorens also organizes and supervises fam trips, using cinema as a lens to highlight the identity and attractiveness of each destination. For the strategic and operational success of these initiatives, Lorens works in close collaboration with the consulting firm The Travelling Set.
Our destinations
Our partners
