The Essence of Lorens
Lorens designs cultural tours for the B2B travel sector, using cinema as a lens to highlight the heritage of cities and regions.
We support destinations in structuring and promoting film-led tourism, and we stand alongside the tourism and audiovisual industries at leading trade shows and film festivals.
We also design tools for the tourism sector, making it possible to integrate audiovisual heritage into existing tours and cultural programs in a simple, creative, and legal way.
LoreLorens is currently active in Spain and France and is preparing to expand into other European countries, including Italy, Hungary, Portugal, and Austria.
Inspired by a Masterpiece
Lorens was born from a simple idea: bring cinema and tourism together in a professional, destination-first way. Its name pays tribute to Lawrence of Arabia (David Lean, 1962), a Masterpiece of world cinema that proved how film can transform the way we see cultures and landscapes.
From the start, Lorens has embraced post-COVID travel codes: meaningful culture, responsible tourism, and experiences that reveal a place rather than consume it.
Inspired by the iconic 1962 poster of Lawrence of Arabia, Directed by D. Lean, 1962.
Present in Bilbao: Lorens at the first Screen Tourism Congress, May 2024.
Shaping tomorrow’s destinations
Today, Lorens operates across France and Spain, collaborates with a growing network of professionals, and takes part in major tourism and film events to help destinations turn screen heritage into strategic value.
Looking ahead, we are contributing to the emergence of a structured and sustainable segment—one that connects culture, industry, and visitors—so that cinema becomes a lasting lever for destination differentiation.
Even so for The Public
Even though Lorens is primarily a B2B service provider, we also distribute our cultural tours to the general public through major booking platforms such as GetYourGuide, Viator, Mi Reserva Online, or Screenbie. At the bottom of each Lorens destination page on this site, interested clients will find a direct link to book through these platforms.
Lorens’s Team
Meet our guides: tourism experts who reveal the cinematic soul of their city.
Associates
& Guides
Cristina
Passionate about interpreting the Tabernas Desert, she knows the province of Almería better than anyone and is a renowned location scout in the film industry.
Speaks: French, English, Spanish
Partener at Lorens.
Cristina
Passionate about interpreting the Tabernas Desert, she knows the province of Almería better than anyone and is a renowned location scout in the film industry.
Speaks: French, English, Spanish
Partener at Lorens.Joaquín
A true Madrilenian (a “gato”!), and a lover of his city, Joaquín has over 25 years of experience in tourism, he knows Madrid like the back of his hand.
Languages: Spanish, English, French
Partner at Lorens.
Aubry Minotti
Founder
Aubry Minotti’s career combines extensive experience in commercial management with a deep passion for cinema. After completing a PhD in Hispanic Philology and Art History in Barcelona, he worked as Commercial Director at Inditex, where he developed key skills in retail, international negotiation, and team leadership. Later, his time in the real estate sector further strengthened his expertise in project management and development.
During the lockdown, he rediscovered his interest in cinema and its connection to cultural tourism. This inspired him to envision a new way of blending history and cinema in an innovative and sustainable way: Lorens.
Explore our experiences: they reveal heritage differently!
