Seminar for 12 guides from Madrid and Toledo

The Lorens guide training seminar took place this week at Cool Room Madrid, bringing together twelve guides from Madrid and Toledo. Led by experts from Complutense and Carlos III universities, the participants delved into the connection between tourism and cinema, a key focus of the Lorens experience. Through case studies and analyses of iconic film shoots, they gained new tools to enhance their tours and further captivate their visitors.

The enthusiasm among the guides was undeniable, as they were thrilled to better integrate cinematic heritage into their routes. The event concluded at a legendary site in Madrid’s film history, Museo Chicote, once frequented by figures like Ava Gardner and Orson Welles. In this historically rich setting, discussions continued about the impact of cinema on the perception of cities, reaffirming Lorens’ ambition to offer unique cultural experiences.