Cinema festivals increasingly explore tourism as a key theme

Seville European Film Festival: cinema as a driver for tourism

Lorens will take part in an official conference within the Seville European Film Festival programme. It will explore how cinema can act as a strategic catalyst for cultural and tourism development.

A week of encounters and professional exchange

Lorens is organizing a familiarization trip for seven DMCs and hoteliers from the region. Its partners are the City of Seville and the Sevilla Convention Bureau. The trip will showcase Seville’s most emblematic film locations and the city’s potential as a living set.

Finally, the week will culminate in the presentation of Lorens Toolkit. It is a key moment for the community of official guides and film schools in Andalusia. This session will demonstrate how Lorens Toolkit turns film heritage into a practical, creative resource. It serves storytelling, mediation and the visitor experience.

Through these initiatives, Lorens reaffirms its mission. It aims to turn film heritage into a living, usable resource for destinations, professionals and travelers alike.