A pioneering congress to structure screen-related tourism in Europe
Organized by The Travelling Set in Bilbao, the first European screen tourism congress is a key moment. It recognizes the growing importance of this sector in continental Europe. This pioneering event brings together tourism and film professionals to explore the synergies between the two industries. Topics include the economic impact of film tourism, territorial marketing strategies through audiovisual productions, and opportunities for international collaboration. The Travelling Set leads these discussions. It also positions film tourism as a strategic tool for regional development.
Screen tourism congress in Bilbao: Lorens’ involvement
Lorens is taking part in the first European Congress on film tourism in three distinct ways. As an official partner, Lorens supports an event that fully aligns with its vision and goals in the sector. In addition, Aubry Minotti, president of Lorens, will speak at several key sessions during the congress. He will moderate a roundtable titled “Sustainability, culture and screen tourism: Bilbao ». It will focus on how film tourism can support destination sustainability through cultural heritage.
He will also deliver a talk on « Emotional tourism through the screen ». There, he will present Lorens’ approach: immersive experiences that forge emotional bonds between visitors and filming locations. Finally, Lorens will moderate several sessions, encouraging dialogue among participants and enriching the exchange of ideas.
Asserting a European vision of tourism through cinema
Beyond discovering fresh and relevant content, Lorens wants to make this congress a space for strategic dialogue. True to its positioning, Lorens sees cinema as far more than the mere attraction of filming sites. Screen tourism often focuses on fictional universes and fan immersion. By contrast, Lorens builds its offer on history, heritage and cultural experience. It thus reaches a broader audience. Its presence at the congress reflects a clear intention to strengthen professional bridges. It also promotes a sustainable, collaborative and enriching model for destinations.
Through this triple engagement, Lorens confirms its role as a catalyst in a rapidly evolving sector. It also asserts its place as a key reference for European tourism driven by culture and emotion.
