AUITS & LORENS join forces to bring cinema into cultural tourism in Seville
With the signing of a Lorens Toolkit licence, Seville’s leading guides’ association is choosing cinema as a new way to renew tour content and enrich cultural interpretation.
Who is AUITS?
Founded more than twenty years ago, AUITS is one of Seville’s main professional guides’ associations. It brings together experienced guides working in several languages and plays an important role in the cultural interpretation of the city.
A clear professional need
Like many tourism professionals today, AUITS faces a clear challenge: continuing to raise professional standards, renew tour content and respond to visitors looking for richer and more meaningful cultural experiences.
For guides, this means going beyond standard narratives and finding new ways to interpret the city while keeping a high level of quality.
Cinema as a solution
In Seville, cinema offers a powerful cultural resource. It allows guides to connect heritage, memory, emotion and storytelling in a way that speaks directly to the public.
This is not about treating cinema as a niche topic. It is about using film as a serious pedagogical tool to reveal the city differently through great films, forgotten gems and unforgettable series shot in Seville.
Why Lorens Toolkit matters
This is where Lorens Toolkit becomes especially relevant.
Designed as a professional streaming platform for geolocated film sequences, Lorens Toolkit works like a “Netflix of film scenes” adapted to tourism and cultural use.
For Seville, the platform already offers 220 geolocated film sequences ready to be used in professional contexts. It allows guides to access substantial content, reproduce film excerpts in situ, and use them smoothly across different visitor devices, even without network constraints.
