Rediscover Lyon in a Different Way: A Cultural Experience Between Heritage and Cinema
In Lyon, the city’s history can also be told through images. The Bus & Cinema experience offers a new way to explore the destination by combining urban discovery, cultural storytelling, and cinematic heritage.
A new way of reading the city
The Bus & Cinema experience invites visitors to rediscover Lyon through an original approach that blends panoramic sightseeing with cultural exploration. From the open-top double-decker bus to the historic streets of the city centre, participants travel through Lyon’s major landmarks while discovering the connections between the city, its history, and the birth of cinema.
Here, cinema is not approached simply as a search for filming locations, but as a narrative thread that offers a new perspective on the city, its heritage, and its cultural identity.
An experience designed for private groups
This experience is primarily aimed at private groups that privatise the Lyon City Tour double-decker buses for their events or collective activities. The concept combines a panoramic bus tour with a cultural walking discovery, creating a format particularly suited to groups wishing to enjoy an original experience while exploring the city.
This format provides a structured and convivial activity that can easily be integrated into event programmes while highlighting Lyon’s heritage and cultural identity.
Strategic partnerships between Lorens and MICE tourism stakeholders
The development of this experience is based on strategic partnerships between Lorens and several stakeholders in Lyon’s tourism sector, particularly in urban sightseeing and business tourism. By combining Lorens’ cultural expertise with the infrastructure and services of local partners, this offer makes it possible to design experiences tailored to professional groups and corporate events.
This collaboration illustrates a growing dynamic between cultural tourism and MICE tourism, where destination stakeholders work together to create distinctive experiences that allow visitors to rediscover Lyon from a new perspective.
