When Cinema Reveals a City: Blow Up, Lyon, and the Living Heritage of Film In the landscape of online film criticism, Blow Up (Arte) stands out for its rigor and passion. The 27-minute documentary dedicated to films shot in Lyon, presented during the Lumière Festival, perfectly embodies this approach — blending knowledge, sensitivity, [...]

Cinema festivals increasingly explore tourism as a key theme Lorens will be present at Pure Spain on October 16, under the patronage of Turespaña, at the Pavillon Dauphine in Paris. This professional but relaxed event connects top travel buyers with the most innovative experiences across Spain. Its exclusive format offers maximum visibility through [...]

Cinema festivals increasingly explore tourism as a key theme Travel Film Awards 2025 to Take Place in Barcelona, September 26–28 From September 26 to 28, Barcelona will host the Travel Film Awards, a festival that brings together the worlds of cinema and tourism. Created to highlight how audiovisual narratives shape the way people [...]

Lorens gains great visibility this autumn with a feature in *Direction Espagne* magazine (issue 34, September-October-November 2025). The article invites readers to explore Madrid and Toledo, the historic heart of the country, through the unique lens of cinema. Film sets and cultural heritage intertwine to offer a fresh perspective on [...]

An innovative and unique congress in Europe On May 9, 2025, Bilbao hosted the first European congress dedicated to screen tourism, the SET Congress (Screen in Emotional Tourism), held alongside the Expovacaciones fair at the Bilbao Exhibition Centre (BEC). More than a hundred professionals from the audiovisual, tourism, and public sectors [...]

Spanish television spotlights Lorens: when Toledo’s history comes to life through cinema  In a special feature aired by CMM Media, the program El Cuentakilómetros follows Lucía through the streets of Toledo, guided by Guille, an ambassador for Lorens. Screenings, archives, QR codes and layered narratives reveal the city in a [...]

It all started on March 19, 1895, around noon...🎬✨ On March 19th, in Lyon, Louis Lumière sets up his camera, forever uniting place and fiction, dream and reality. Without them, Lorens wouldn’t exist... On this occasion, Lorens had the privilege of attending the premiere of Lumière, The Adventure Continues in the presence of [...]

Lorens is once again teaming up with Ginés Peregrín, the rising star of Almería’s gastronomic scene, to create an exclusive menu for all clients of the "Beyond Screen" experience, available online from mid-March! A unique opportunity to enjoy a menu featuring local flavors, enhanced with nods to the region’s [...]

The Lorens guide training seminar took place this week at Cool Room Madrid, bringing together twelve guides from Madrid and Toledo. Led by experts from Complutense and Carlos III universities, the participants delved into the connection between tourism and cinema, a key focus of the Lorens experience. Through case [...]

On February 26, Lorens held a training seminar on the image of Lyon through cinema, designed for the four future guides of the Lyon team. This training explored how Lyon fits into tourism through cinema, going beyond simple visits to filming locations. As the birthplace of cinema with the Lumière [...]