The MICE Movida
For years, the clicking heels of Almodóvar’s heroines have embodied Madrid’s modern face on screen. But beyond this icon, the city’s true strength lies in its diversity: a capital where history, lifestyles, and cultures intertwine. With Lorens, none of these highlights are missed – from the Royal Palace to Gran Vía – yet each is revealed with a cinematic twist that makes the city’s intense heritage more accessible for groups and MICE.
Lorens experience in Madrid
A narrative between
movida and cinema
With Lorens, Madrid becomes a cinematic capital where heritage and moving images meet. Participants walk through emblematic sites while sequences are projected directly on location or accessed via QR codes. The Royal Palace, the Teatro Real, the Plaza Mayor, and the Gran Vía stand alongside neighbourhoods full of character such as Malasaña and Chueca, blending architectural splendour with the colours and emotions of cinema. Madrid is not only a political and cultural capital; it is also one of Europe’s most filmed cities.
Reveal the soul of Spain
through its reflection in cinema!
Technical
information
– Duration: approx. 2h30
– Capacity: up to 30 participants per guide (multiple guides available in parallel)
– Languages: Spanish, English, French
– Walking level: easy, suitable for all, with regular stops
– Accessibility: adaptable for reduced mobility
– Format: walking tour in the city centre with film sequences projected on walls and monuments or accessed via QR codes
– Optional add-ons: tapas tastings, thematic modules on Almodóvar or Spanish cinema, private access to cultural venues
A private group for the night tour of the Habsburg quarter. High Heels, P.Almodovar, 1991
Highlights of the visit
A typical route begins at the Royal Palace and the Opera district, before entering the Plaza Mayor and its arcades. From there, the walk leads to Puerta del Sol and Gran Vía, Madrid’s most cinematic avenue, with its theatres and neon lights. Extensions can take groups into Malasaña, cradle of the movida, or Chueca, today a symbol of diversity and creativity. By day, the city unfolds its monuments and history; by night, it becomes one of Lorens’ most vibrant nocturnal experiences, echoing the colours and emotions of Almodóvar’s cinema.
